Customer Profiles
Seven inputs per segment. Marketing expense is CAC ร gross adds and nothing else.
Segments
Spend is a dollar amount per month so it can be compared directly with Chime's ~$970. Churn is the mature monthly rate; year-one churn is a multiple of it, set globally below.
Growth by stage (annual %)
Seed = Year 1 ยท Series A = Years 2โ3 ยท Series B = Years 4โ6 ยท Series C = Years 7โ10. A segment with zero seed customers starts when its first non-zero growth stage begins, using the entry column.